Antesedent Urge To Buy Impulsively : Studi Pada Beauty Vlog Di Sosial Media Youtube

• Main Author: Vivi Rodliyatuz Zulfa
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: HD62.2-62.8 Management of special enterprises; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/97596/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/97596/2/2.%20ABSTRAK%20%20.pdf; http://repository.unair.ac.id/97596/3/3.%20BAB%20I%20PENDAHULUAN%20.pdf; http://repository.unair.ac.id/97596/4/4.%20BAB%202%20%20TINJAUAN%20PUSTAKA%20%20.pdf; http://repository.unair.ac.id/97596/5/5.%20BAB%203%20METODE%20PENELITIAN%20%20%20.pdf; http://repository.unair.ac.id/97596/6/6.%20BAB%204%20HASIL%20DAN%20PEMBAHASAN%20.pdf; http://repository.unair.ac.id/97596/7/7.%20BAB%205%20PENUTUP%20%20.pdf; http://repository.unair.ac.id/97596/8/8.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/97596/9/9.%20LAMPIRAN%20.pdf; http://repository.unair.ac.id/97596/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk mengetahui pengaruh parasocial interaction, perceived enjoyment, perceived usefulness dan negative affect pengguna sosial media Youtube terhadap urge to buy impulsively. Data diambil dengan menyebarkan kuesioner secara onine dengan melibatkan 189 responden wanita yang...