MARKETING MIX STRATEGY TO INCREASE B2C VOLUME AT NINJA XPRESS
This research focuses on the development and analysis of marketing mix strategies to enhance the B2C (business-to-consumer) segment of Ninja Xpress, a leading logistics and delivery service provider in Indonesia. The study identifies the challenges faced by Ninja Xpress in increasing daily shipme...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83358 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |