MARKETING MIX STRATEGY TO INCREASE B2C VOLUME AT NINJA XPRESS

MARKETING MIX STRATEGY TO INCREASE B2C VOLUME AT NINJA XPRESS

This research focuses on the development and analysis of marketing mix strategies to enhance the B2C (business-to-consumer) segment of Ninja Xpress, a leading logistics and delivery service provider in Indonesia. The study identifies the challenges faced by Ninja Xpress in increasing daily shipme...

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Bibliographic Details
Main Author:	Ananda Putri Wibowo, Annisha
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/83358
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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