THE FUNDAMENTAL ROLE OF BRAND EXPERIENCE IN BUILDING BRAND LOYALTY BEHIND THE EVERLASTING SUCCESS OF TAYLOR SWIFT
In the ever-increasing competitive landscape of music industry, it is important that artists and record labels maintain a strong brand and market presence, offering differentiable brand experience, therefore sustaining their brand in the market. Taylor Swift is a prominent example of artist brand th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83387 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |