ANALYZING FACTORS THAT AFFECT PURCHASING DECISIONS FOR BEAUTY PRODUCTS THROUGH TIKTOK VIDEO REVIEWS
The rise of social media, particularly TikTok, has significantly influenced consumer behavior in the beauty product industry, especially among Generation Z in Indonesia. With millions of active users, TikTok has become a powerful platform for beauty enthusiasts and influencers to share product revie...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83433 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |