PERANCANGAN STRATEGI CONTENT MARKETING BERDASARKAN ANALISIS FAKTOR PADA BRAND PERALATAN OLAHRAGA BULUTANGKIS “ELVANA SPORT”

PERANCANGAN STRATEGI CONTENT MARKETING BERDASARKAN ANALISIS FAKTOR PADA BRAND PERALATAN OLAHRAGA BULUTANGKIS “ELVANA SPORT”

Elvana Sport, a badminton equipment brand established in 1980. Elvana Sport originally operated using a business-to-business (B2B) strategy. However, with the changing market landscape, Elvana Sport expanded to include online sales and adopted Instagram as a marketing platform. Despite an increas...

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Bibliographic Details
Main Author: Pranata, Devito
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83490
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/83490

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