PERANCANGAN STRATEGI CONTENT MARKETING BERDASARKAN ANALISIS FAKTOR PADA BRAND PERALATAN OLAHRAGA BULUTANGKIS âELVANA SPORTâ
Elvana Sport, a badminton equipment brand established in 1980. Elvana Sport originally operated using a business-to-business (B2B) strategy. However, with the changing market landscape, Elvana Sport expanded to include online sales and adopted Instagram as a marketing platform. Despite an increas...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83490 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |