PERANCANGAN ANIMASI 2D SEBAGAI MEDIA PENYEBARAN AWARENESS PADA FENOMENA FAST FASHION UNTUK GEN Z

• Main Author: Khairunnisa, Damara
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83587
• Institution: Institut Teknologi Bandung

The term "fast fashion" is used in the fashion industry to offering of stylish clothing by creating new styles at a rapid pace, often prioritizing low costs over quality materials. This fashion strategy encourages consumers to continuously buy products and has negative impacts, particularly on the environment and social sectors. However, many people, especially Gen Z, are unaware of the effects of this fast fashion phenomenon. Therefore, there is a need to create a campaign to educate consumers and raise awareness about sustainable fashion consumption. This research involves literature studies, interviews, and questionnaire distribution. The findings will be transformed into a 2D animation aimed at delivering a narrative and message visually through an educational approach. The design of the 2D animation will cater to the tastes of Gen Z and will be published via social media in a vertical video format, making it engaging and educational short-form content