MENINGKATKAN KESADARAN MEREK NOGI LIVIN: PERSPEKTIF PERJALANAN PELANGGAN MELALUI MEDIA SOSIAL
The rapid globalization of commerce and technological advancements have significantly transformed consumer behavior and marketing dynamics in the furniture industry. This thesis examines these shifts through a case study of Nogi Livin, an Indonesian furniture brand that has harnessed digital mark...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83607 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |