THE RELATIONSHIP BETWEEN PERCEIVED VALUE AND E-SERVICE QUALITY TOWARDS E-LOYALTY AS MEDIATED BY E-SATISFACTION IN TIKET.COM
The rapid advancement of digital technology has led to increased competition between online travel agents (OTA) such as Tiket.com, requiring a deeper understanding of the factors that influence customer loyalty. This research examines the relationship between perceived value, e-service quality, and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83623 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |