PERANCANGAN ANIMASI EKSPERIMENTAL 2D TENTANG PERILAKU STEREOTIP AKIBAT PENGURUNGAN SATWA LIAR UNTUK DEWASA MUDA
The welfare of wild animals has become a crucial issue in the global context. The prevailing trends on social media that normalize the ownership of wild animals have shifted the perception of animals from living beings to mere objects of collection and recreation. The limited ability of humans to...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83707 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The welfare of wild animals has become a crucial issue in the global context. The prevailing
trends on social media that normalize the ownership of wild animals have shifted the
perception of animals from living beings to mere objects of collection and recreation. The
limited ability of humans to meet the natural needs of these animals has negatively impacted
their welfare, leading to the emergence of abnormal stereotypic behaviors in captive animals.
This issue is further exacerbated by the fact that Indonesian law only addresses the welfare
of protected wild animals. The absence of regulations and laws governing the ownership and
captivity of unprotected wild animals has resulted in numerous cases and social media
content depicting wild animals being kept and mistreated by irresponsible individuals. As
young adults begin to assume roles of responsibility and are the largest active users of social
media in Indonesia, they are expected to advocate for the rights and welfare of animals.
Therefore, the author has designed an experimental animation that depicts the stereotypic
behaviors exhibited by wild animals in captivity, with the aim of raising awareness and
empathy among young adults toward the welfare of wild animals. The experimental
animation, which introduces a novel mix of digital media and watercolor, is intended to
convey a narrative that contrasts the lives of wild animals in their natural habitats with those
in human environments. This design is expected to provide a new experience for the target
audience and enhance their awareness of the issues surrounding wild animal ownership and
stereotypic behaviors in wild animals. The research was conducted using data collection
methods, including interviews, questionnaires, and literature studies. |
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