THE IMPACT OF THE BOYCOTT MOVEMENT IN THE ISRAELPALESTINIAN CONFLICT ON INDONESIANS' PURCHASING DECISIONS TOWARDS STARBUCKS
The ongoing Israel-Palestinian conflict has sparked global debates and led to consumer boycotts against brands perceived to support Israel, including Starbucks in Indonesia, since there is considerable public support in favor of Palestine. This study examines the influence of the boycott movement re...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83812 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |