SOCIAL CAMPAIGN PLAN FOR RAISING AWARENESS ABOUT DYSLEXIA IN ELEMENTARY SCHOOL CHILDREN DURING THE LEARNING PROCESS AS AN EFFORT TO IMPROVE EDUCATION QUALITY

• Main Author: Widyanira, Shelyn
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83832
• Institution: Institut Teknologi Bandung

Indonesia is estimated to have around 5 million school-aged children with dyslexia, with an average of 2 million new cases each year (Pratamawati in Aryani, 2022). Although equal education is mandatory, children with dyslexia often do not receive appropriate learning because of the lack of understanding from teachers and parents. This lack of knowledge leads to difficulties for dyslexic children in following the standardized curriculum, preventing them from achieving educational equality. This campaign is designed to increase parents' and teachers' knowledge of the proper teaching methods for children with dyslexia. Using the AISAS communication strategy and the VAKT (Visual, Auditory, Kinesthetic, and Tactile) learning method, the campaign includes the stages of conditioning, informing, and reminding. The main goal of this design is to identify effective learning methods for dyslexic children and create a social campaign that emphasizes Visual Communication Design principles, supported by research including literature review, expert interviews, and observation. The concept of this campaign has a Big Idea to boost the learning motivation of children with dyslexia by introducing enjoyable learning methods. The campaign uses visuals with characters representing the VAKT learning method and high-contrast colors chosen based on target audience surveys. The outcome of this design is an integrated social campaign that aims to assist educators, parents, and practitioners in supporting children with dyslexia