DEVELOPING A PROMOTIONAL STRATEGY FOR PT. MASIMUDA TO PENETRATE THE NASCENT IMMERSIVE TECHNOLOGY MARKET IN BANDUNG
In today's rapidly evolving business environment, effective marketing strategies are crucial for attracting and retaining customers, especially in nascent markets. PT. Masimuda, a Bandung-based multimedia-focused creative studio founded in 2019, aims to penetrate the emerging immersive technolo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83836 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |