PROPOSED MARKETING STRATEGIES TO INCREASEBRAND LOYALTY AND SALES OF CETAPHIL INDONESIA
The Indonesian skincare market, valued at $1.7 billion in 2021, is witnessing notable changes influenced by shifting consumer behaviours due to the Covid-19 pandemic. These changes include a heightened focus on personal health and an increased willingness among consumers to switch brands for b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83893 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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