PROPOSED BUSINESS STRATEGY FOR SHUTTLE BUS TO COMPETE WITH THE JAKARTA-BANDUNG HIGH-SPEED TRAIN BY EMPHASIZING THE FACTORS THAT AFFECT TRAVEL BEHAVIOR (STUDY CASE: CITITRANS)
The introduction of the high-speed train (HST) "Whoosh" between Jakarta and Bandung poses a formidable challenge to existing shuttle bus services, notably Cititrans Shuttle. This thesis explores a strategic response to mitigate the impact of Whoosh on Cititrans' market share and op...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83947 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |