PROPOSED BUSINESS STRATEGY FOR SHUTTLE BUS TO COMPETE WITH THE JAKARTA-BANDUNG HIGH-SPEED TRAIN BY EMPHASIZING THE FACTORS THAT AFFECT TRAVEL BEHAVIOR (STUDY CASE: CITITRANS)
The introduction of the high-speed train (HST) "Whoosh" between Jakarta and Bandung poses a formidable challenge to existing shuttle bus services, notably Cititrans Shuttle. This thesis explores a strategic response to mitigate the impact of Whoosh on Cititrans' market share and op...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83947 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!