SCENARIO PLANNING FOR CONTRACTORS' BUSINESS IN INDONESIA (CASE STUDY: PT. ISLANDS CIPTA KREASI)
This research will explore the strategies needed to face the next 5 years from a contractor company in Indonesia, called PT. Cipta Kreasi Islands. PT. Islands Cipta Kreasi is a family business that has been running for 20 years. Research is carried out so that companies can prepare strategies...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83966 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This research will explore the strategies needed to face the next 5 years from a
contractor company in Indonesia, called PT. Cipta Kreasi Islands. PT. Islands Cipta
Kreasi is a family business that has been running for 20 years. Research is carried out
so that companies can prepare strategies for the next years and have continuous
aspirations. Based on the condition of the contracting business in Indonesia, this
industry is one that has quite stable development and is continuously experiencing
development, where the contracting business is a business that is much desired and
construction projects are also increasing in number. Not only in large numbers but in
line with the development of the times where businesses have contractors who operate
through digital media. Data collection will be divided into 2, namely primary and
secondary. Primary data was obtained from interviews conducted with stakeholders at
PT. Cipta Kreasi Islands. Primary data will be included in the formation of SWOT and
scenario planning. Secondary data will use data obtained from scientific journals or
books related to the research carried out. Secondary data will be embedded in the
analysis carried out, namely PESTEL and Porter's 5 Forces. The result of the research
using scenario planning supported by SWOT, PESTEL, and Porter's 5 Forces analysis,
produces a 2x2 matrix of driving forces that have the highest impact and uncertainty
values. These two driving forces, namely the level of competition and project tenders,
produce 4 scenarios that will be used to determine the next few years, namely the
perfect combo scenario, painful victory, unpleasant views, and always a choice. The
results of these 4 scenarios produce specific strategies to use for each scenario and
also strategies that can be used to handle all scenarios such as acquiring more loyal
customers, portfolio diversification, increasing operational effectiveness and
efficiency, and management for employee retention |
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