PROPOSED MARKETING STRATEGY TO INCREASE CAFE SALES (CASE STUDY: CAFE SEMBILAN BINTARO)
Café Sembilan, located in Bintaro, South Tangerang, was established in March 2021 with the vision of becoming an event-based café, hosting various activities like movie-screening, live music, and art exhibitions. Despite its lively offerings, the café has experienced a decline in revenue, main...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/83979 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |