STRENGTHENING BUSINESS STRATEGY FOR FERRY BUSINESS AMID TECHNOLOGICAL ADVANCEMENT THROUGH SCENARIO PLANNING APPROACH (A CASE OF PT ASDP INDONESIA FERRY)

The ferry sector plays a crucial role in connecting islands in Indonesia. ASDP has been operating as a ferry company and providing port services for almost 50 years. It has 27 branches and offers transportation on more than 300 routes across the archipelago. ASDP, like other industrial sectors...

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Bibliographic Details
Main Author: Dian Purwandari, Katarina
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83994
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Institution: Institut Teknologi Bandung
Language: Indonesia