STRENGTHENING BUSINESS STRATEGY FOR FERRY BUSINESS AMID TECHNOLOGICAL ADVANCEMENT THROUGH SCENARIO PLANNING APPROACH (A CASE OF PT ASDP INDONESIA FERRY)
The ferry sector plays a crucial role in connecting islands in Indonesia. ASDP has been operating as a ferry company and providing port services for almost 50 years. It has 27 branches and offers transportation on more than 300 routes across the archipelago. ASDP, like other industrial sectors...
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Main Author: | Dian Purwandari, Katarina |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/83994 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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