PERANCANGAN MODEL SEGMENTASI PELANGGAN B2B PT XY DENGAN CUSTOMER LIFETIME VALUE MENGGUNAKAN METODE DATA MINING
PT XY is an information and communication technology (ICT) services company that implements Business to Business (B2B) model. PT XY's efforts to maintain relationships with their customers is by creating an account plan. Account plan is a strategy developed by PT XY’s account managers (AM) t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84146 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |