DEVELOPMENT OF TECHNOLOGY ACCEPTANCE MODEL FOR SMES IN THE USE OF MARKETPLACE IN PEKANBARU
Micro, Small, and Medium Enterprises (SMEs) are an important component of the Indonesian economy, with 64 million SMEs accounting for 99.99% of the business population. However, SMEs often face challenges in management, marketing, finance, and business strategy due to limited resources and capa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84281 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |