IMMERSIVENESS AND EMOTION OF FEAR OF READING KEMALA WEBTOON HORROR COMICS USING BACKGROUND MUSIC
Webtoon also known as digital comics are now global. Technological innovations in webtoon, such as the availability of background music, change the reading experience that deserves further research. The trend of using background music is increasing, one of the comic titles that uses this feature...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84322 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Webtoon also known as digital comics are now global. Technological innovations in webtoon,
such as the availability of background music, change the reading experience that deserves
further research. The trend of using background music is increasing, one of the comic titles
that uses this feature is the horror comic Kemala. It is known that background music is an
important component of audio-visual media, especially in the horror genre. One of its functions
is to help evoke mental reactions and create an atmosphere that matches the narrative. There
is no specific research that examines the effect of background music on immersion and emotion
of fear of horror webtoon readers. This study, using the horror comic Kemala, conducted a
two-group experimental approach: the control group who read the comic without music and
the experimental group who read the comic with music, to measure the difference in
immersiveness and fear. Using independent sample t-test and mann-whitney u test in SPSS, it
was found that there were significant differences. Reading the horror comic Kemala with music
provides a different reading experience: more immersive and scarier.
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