ANALYSIS OF MARKET PERSONA AND MARKETING STRATEGY ON DATE-BASED DRINK
MSMEs play a crucial role in the Indonesian economy, with a growing number of business actors, particularly in the culinary sector. Date-based beverages like date milk have become a popular trend, especially during the pandemic due to their health benefits. One such brand is Susu Kurma Mama from Ban...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84740 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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