THE RELATIONSHIP OF GENERATION Z'S KNOWLEDGE TO INTENT USE OF FASHION PRODUCTS IN BANDUNG CITY
The fast fashion industry has a significant environmental impact through pollution and textile waste that damages ecosystems. This study analyzes the influence of variables within the Theory of Planned Behavior (TPB) on the intention and actual behavior of using sustainable fashion products in Ba...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85571 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |