CONSUMER PRIVACY CONCERNS AND ACCEPTANCE OF AI DRIVEN MARKETING IN INDONESIAN E-COMMERCE
This study investigates the impact of AI-driven marketing on consumer privacy concerns and acceptance within the Indonesian e-commerce sector. As AI becomes increasingly integrated into marketing strategies, consumer data privacy concerns have escalated. The research assesses consumer awareness and...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85719 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |