CONSUMER PRIVACY CONCERNS AND ACCEPTANCE OF AI DRIVEN MARKETING IN INDONESIAN E-COMMERCE
This study investigates the impact of AI-driven marketing on consumer privacy concerns and acceptance within the Indonesian e-commerce sector. As AI becomes increasingly integrated into marketing strategies, consumer data privacy concerns have escalated. The research assesses consumer awareness and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85719 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!