DISSECTING THE INFLUENCE OF K-POP’S MARKETING STRATEGY TOWARDS AUDIENCE POPULARITY INSIDE THE MUSIC INDUSTRY

DISSECTING THE INFLUENCE OF K-POP’S MARKETING STRATEGY TOWARDS AUDIENCE POPULARITY INSIDE THE MUSIC INDUSTRY

For a while now, South Korea's music industry has established their position internationally, from an unknown genre to a very well-known one. Its marketing strategy and differences with other music cultures have led international entertainment, labels, and fans to be more engaged and curious on...

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Bibliographic Details
Main Author: Aurelia Tanudjaja, Diva
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85770
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/85770

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