DISSECTING THE INFLUENCE OF K-POPâS MARKETING STRATEGY TOWARDS AUDIENCE POPULARITY INSIDE THE MUSIC INDUSTRY
For a while now, South Korea's music industry has established their position internationally, from an unknown genre to a very well-known one. Its marketing strategy and differences with other music cultures have led international entertainment, labels, and fans to be more engaged and curious on...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85770 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
