THE ROLE OF OCCUPATION IN SHAPING LUXURY FASHION CONSUMERSâ BEHAVIOR: SHOPPING METHODS AND ONLINE AD PREFERENCES
In today's rapidly evolving luxury fashion industry, technology integration presents significant challenges and unparalleled opportunities. The intersection of e-commerce and digital marketing with the luxury sector is profound, and occupation plays a pivotal role in shaping consumer preference...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85781 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |