THE ROLE OF OCCUPATION IN SHAPING LUXURY FASHION CONSUMERS’ BEHAVIOR: SHOPPING METHODS AND ONLINE AD PREFERENCES

In today's rapidly evolving luxury fashion industry, technology integration presents significant challenges and unparalleled opportunities. The intersection of e-commerce and digital marketing with the luxury sector is profound, and occupation plays a pivotal role in shaping consumer preference...

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Bibliographic Details
Main Author: Adila Khairunnisa, Ghita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85781
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Institution: Institut Teknologi Bandung
Language: Indonesia
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