STRATEGIC TRANSITIONING FROM B2B TO B2C TO ENGAGE WITH GENERATION Z IN THE STATIONERY MARKET (CASE STUDY: TOKO BARUS IN KABANJAHE, NORTH SUMATRA)
The stationery retail market is undergoing significant transformation due to the rise of digital commerce and the distinct preferences of Generation Z consumers. This study examines Toko Barus, a well-established stationery retailer in Kabanjahe, North Sumatra, as it navigates these changes by trans...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/85828 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |