EVALUATION OF OEM PRIORITIZATION TO SUPPORT GROWTH STRATEGY OF PT. SULZER INDONESIA IN >400MW STEAM TURBINE PRODUCT LINE
This study examines PT Sulzer Indonesia's strategic approach to expanding its >400MW steam turbine product line in Indonesia. The research aims to identify the most promising Original Equipment Manufacturers (OEMs) to target and develop an effective marketing strategy. Using a mixed-me...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85883 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |