DETERMINING SALESPERSON PERFORMANCE EFFICIENCY IN PRIVATE BANK IN INDONESIA USING DATA ENVELOPMENT ANALYSIS (DEA) MODEL

• المؤلف الرئيسي: Raihana Radian, Salsabila
• التنسيق: Theses
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/85885

The profitability of the banking business is determined by how well the salespeople are able to generate revenue. Bank Privat, a private-owned bank in Indonesia faced a challenge of discrepancy of performance. Although the same target distribution method has been applied throughout their branc...