FORMULATING BUSINESS STRATEGY TO GAIN SUSTAINABLE BRAND BUSINESS FOR OMG (OH MY GLAM)
OMG is an emerging beauty brand that sells cosmetics make up and skincare. OMG brand born to serve the lower socio-economic segment, offering high-quality beauty products. OMG believe that beauty plays important role in women’s life, increase their selfesteem, boost their confidence and leads the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85887 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |