BRAND IDENTITY FORMULATION AND NEW BUSINESS STRATEGY FOR WIPS BY RCKWE
The potential of creative industry is a core priority of Indonesian government in recent years. From the government viewpoint, this creative industries sector’s potential is appealing not only for the potential revenues it could achieve, but also for supporting a valuable path for young people’s ent...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78616 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |