PROPOSED BUSINESS STRATEGY IN SULAWESI AND MALUKU REGION (A CASE STUDY: PT MAJU TERUS SEJAHTERA)

• Main Author: Rizky Dwi N, Nofardiansyah
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/85889
• Institution: Institut Teknologi Bandung

Based in Finland, PT MAJU TERUS SEJAHTERA is a Global Original Equipment Manufacturer (OEM) firm with operations across the world. The world economy is contracting because of war and widespread inflation. The Indonesian economy is still growing faster than the world average, though—roughly 5–6% faster. As a result, the company's growth and profitability in Indonesia depend on its growth plan. Services and consumables make up the Indonesia business area of PT MAJU TERUS SEJAHTERA. Although PT MAJU TERUS SEJAHTERA is already a key player in the services and consumables industry, to stay in line with the company's strategy, PT MAJU TERUS SEJAHTERA must grow in the Sulawesi and Maluku regions. According to current market understanding, mining is a rapidly expanding industry in Indonesia. As a result, mining is the best industry to investigate for PT MAJU TERUS SEJAHTERA services and consumables, as well as the best growth plan in this sector to increase the company's revenue In order to perform this study, a framework for business strategy research is created, data is gathered, and research is reviewed. Structured interviews with respondents from all throughout Indonesia are used to gather data. Questions are posed to many departments inside the respondent's organization, including the management, sales, customer service, operations, repair, and logistic departments. The VRIO, PESTEL, PORTER Five Forces, and SWOT methods will be used to analyze the internal and external circumstances that are relevant to this investigation. Choosing the best approach to grow the Sulawesi and Maluku region is crucial to increase the revenue for PT MAJU TERUS SEJAHTERA in Indonesia. Using Diamond Strategy framework is one of the methods to formulate their strategy to achieve the objective. This framework can define each element of Arenas, Vehicles, Differentiators, Staging, and Economic Logic iv Finally, PT MAJU TERUS SEJAHTERA anticipates it will include a clear implementation plan to execute this proposed strategy. With this, PT MAJU TERUS SEJAHTERA will be able to further increase their revenue in Indonesia.