OPTIMIZING CUSTOMER SATISFACTION TO DRIVE REVENUE GROWTH: A STRATEGIC MARKETING APPROACH FOR SUKA SUKA BRAND
The food and beverage industry is a crucial sector supporting economic growth in Indonesia but faces significant challenges. This study examines Suka Suka Brand, a Japanese All-You-Can-Eat (AYCE) restaurant under Boga Group, focusing on two primary issues: increased cost of goods sold (COGS) a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85951 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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