CONSUMER BEHAVIOR ON SUSTAINABLE FASHION USING INTEGRATED BEHAVIOR MODEL: A CASE OF UNIVERSITY STUDENTS IN INDONESIA

• Main Author: Maura Febriana, Vanessa
• Format: Final Project
• Language: Indonesia
• Subjects: Teknik saniter dan perkotaan; teknik perlindungan lingkungan
• Online Access: https://digilib.itb.ac.id/gdl/view/86211
• Institution: Institut Teknologi Bandung

The rise in ethical consumption behavior and increased interest in sustainable fashion on the production side lays the groundwork for the establishment of a new consumer market for sustainable fashion. Nonetheless, most of the research in this area to date has only lightly examined the consumer s...