CONSUMER BEHAVIOR ON SUSTAINABLE FASHION USING INTEGRATED BEHAVIOR MODEL: A CASE OF UNIVERSITY STUDENTS IN INDONESIA
The rise in ethical consumption behavior and increased interest in sustainable fashion on the production side lays the groundwork for the establishment of a new consumer market for sustainable fashion. Nonetheless, most of the research in this area to date has only lightly examined the consumer s...
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| Format: | Final Project |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86211 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |