UNDERSTANDING THE ESSENCE OF OMNICHANNEL IN INDONESIA'S EMERGING DIGITAL MARKETING ERA FOR BETTER CUSTOMER EXPERIENCE

• المؤلف الرئيسي: Alam Shafira, Aura
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/86542

As global economies and societies continuously evolve with technological advancements and environmental influences, the concept of sustainability is undergoing a significant change. Unexpected challenges, particularly the COVID-19 pandemic, have caused major transformations, affecting how companies...