UNDERSTANDING THE ESSENCE OF OMNICHANNEL IN INDONESIA'S EMERGING DIGITAL MARKETING ERA FOR BETTER CUSTOMER EXPERIENCE
As global economies and societies continuously evolve with technological advancements and environmental influences, the concept of sustainability is undergoing a significant change. Unexpected challenges, particularly the COVID-19 pandemic, have caused major transformations, affecting how companies...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86542 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |