When the bank comes to you: Branch network and customer omnichannel banking behavior

When the bank comes to you: Branch network and customer omnichannel banking behavior

Banks today have been increasingly reducing their physical presence and redirecting customers to digital channels, and yet, the consequences of this strategy are not well studied. This paper investigates the effects of banks' branch network changes (i.e., branch openings and branch closures) on...

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Bibliographic Details
Main Authors: ZHOU, Mi, GENG, Dan, ABHISHEK, Vibhanshu, LI, Beibei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
branch network
branch openings
branch closures
online banking
omnichannel
propensity score matching
difference in differences
Computer Sciences
Finance and Financial Management
Operations and Supply Chain Management
Operations Research, Systems Engineering and Industrial Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/5973
https://ink.library.smu.edu.sg/context/sis_research/article/6976/viewcontent/WhenBankComestoYou_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5973
https://ink.library.smu.edu.sg/context/sis_research/article/6976/viewcontent/WhenBankComestoYou_av.pdf

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