When the bank comes to you: Branch network and customer omnichannel banking behavior
Banks today have been increasingly reducing their physical presence and redirecting customers to digital channels, and yet, the consequences of this strategy are not well studied. This paper investigates the effects of banks' branch network changes (i.e., branch openings and branch closures) on...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5973 https://ink.library.smu.edu.sg/context/sis_research/article/6976/viewcontent/WhenBankComestoYou_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |