The capacity decision-making of omnichannel catering firms based on queueing system considering customer reference behavior

• Main Authors: Zhan, Wen-Tao, Wang, Xue-Ping, Jiang, Ming-Hui, Jiang, Han, Huo, Da, Liu, Yun-Tao
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business::General; Reference Behavior; Queuing Theory
• Online Access: https://hdl.handle.net/10356/169601
• Institution: Nanyang Technological University

Omnichannel catering firms need to pay attention to the consumer behavior of customers in both online and offline channels to make the corresponding capacity decisions. However, customers’ consumption behavior is not only affected by base utility, but also by reference utility, which indicates that...