FORMULATING INNOVATIVE BUSINESS MODEL FOR ARTISAN TEA BLENDS PRODUCTS (CASE STUDY OF HARUMONI)
This study explores the factors that influence consumer behavior towards purchasing artisan tea blend products through e-commerce platforms. The rise of e-commerce and demand for premium products have created a new market segment for artisan tea blends in Indonesia, whereas tea is generally perceive...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86551 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |