PROPOSE MARKETING STRATEGY OF NON STEROIDAL ANTI INFLAMMATORY (NSAIDS) SELECTIVE COX-2 INHIBITOR TO INCREASE DEMAND BY SALES DRIVEN OF PHARMACIST’S RECOMMENDATION BASED ON AISAS MODEL IN THE RETAIL PHARMACY

PROPOSE MARKETING STRATEGY OF NON STEROIDAL ANTI INFLAMMATORY (NSAIDS) SELECTIVE COX-2 INHIBITOR TO INCREASE DEMAND BY SALES DRIVEN OF PHARMACIST’S RECOMMENDATION BASED ON AISAS MODEL IN THE RETAIL PHARMACY

Inflammation is a condition that generally occurs in patients with joint-related diseases or injuries that are characterized by pain. In treating pain, the drugs often used are NSAIDs. NSAIDs COX-2 have advantages in terms of strength and high safety level for patients with gastric (Gastrointestinal...

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Bibliographic Details
Main Author: Utomo Go, Cahayadi
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/86640
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/86640

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