PROPOSE MARKETING STRATEGY OF NON STEROIDAL ANTI INFLAMMATORY (NSAIDS) SELECTIVE COX-2 INHIBITOR TO INCREASE DEMAND BY SALES DRIVEN OF PHARMACISTâS RECOMMENDATION BASED ON AISAS MODEL IN THE RETAIL PHARMACY
Inflammation is a condition that generally occurs in patients with joint-related diseases or injuries that are characterized by pain. In treating pain, the drugs often used are NSAIDs. NSAIDs COX-2 have advantages in terms of strength and high safety level for patients with gastric (Gastrointestinal...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86640 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |