SIMPLE MULTI-ATTRIBUTE RATING TECHNIQUE (SMART) ANALYSIS FOR SELECTING LIVESTOCK BUSINESS PARTNER (CASE STUDY: ALZ BROILERS)
The demand for poultry products, particularly broiler chicken, has been steadily increasing in recent years, making the partnership system essential in Indonesia’s broiler livestock industry for improving productivity, sustainability, and cost efficiency. This thesis focuses on selecting the opti...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86787 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The demand for poultry products, particularly broiler chicken, has been steadily
increasing in recent years, making the partnership system essential in Indonesia’s
broiler livestock industry for improving productivity, sustainability, and cost
efficiency. This thesis focuses on selecting the optimal livestock business partner
for ALZ Broilers, a broiler farming business located in Kab. Bima, West Nusa
Tenggara, Indonesia. The research addresses the challenges ALZ Broilers faces due
to unsatisfied result and inefficiencies with their current partner, which have
resulted in suboptimal profits. The primary objectives are to determine and analyze
the criteria essential for selecting potential partners to enhance ALZ Broiler’s
efficiency and profitability and to evaluate the weight of each criterion in the
decision-making process. Using a comprehensive approach, the research employs
cause analysis through the Fishbone diagram technique and Situation Appraisal via
Kepner-Tregoe Analysis. The decision-making process is structured into eight
stages using the Simple Multi-Attribute Rating Technique (SMART), a Multi-
Criteria Decision Making (MCDM) method, to systematically assess potential
partners based on factors such as Day-Old-Chick (DOC) prices, feed costs, chicken
selling prices, DOC quality, market bonus, and partnership convenience.
Additionally, a Potential Problem Analysis is conducted to anticipate and mitigate
risks associated with each partnership option. The research ultimately identifies the
most suitable partner for ALZ Broilers to collaborate with in the next period,
ensuring that the livestock business partnership supports sustainable business
growth, efficiency, and profitability. This strategic framework combines various
analytical techniques to enhance decision-making in livestock partnerships. The
thesis concludes with recommendations for selecting the most suitable partner to
ensure sustainable business growth and improved profitability for ALZ Broilers. |
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